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10 Ways To Check How Much To Charge Or Pay For Blogvertising
In the last months I’ve got several questions from bloggers and business owners interested in blog advertising on how to evaluate what they (bloggers) can charge and what (advertisers) should pay for blogvertising.
I have put together some tips what you need to take care of when you step in this field as a blogger who wants to monetize his blog or you as a business owner who is looking for an effective way to reach you targeted audience.
For Bloggers:
1. If you want to attract advertisers than you should be focused on a market or a niche. A mom and pop blog should not be interesting for business owners to advertise in!
2. Work on it to gain as many RSS subscribers as you can. When you have you 1000+ than publish the RSS subscriber info on your blog. A big reach is interesting for a potential advertiser!
3. Do you actually operate an email newsletter? If not, you should consider setting up one! To attract subscribers offer something of value in exchange for a subscription. You can put together an interesting info product .pdf as a summary of your past posts very easily.
4. What is your posting frequency? Do you post daily, bi weekly or weekly? The higher the frequency the better. Consider to post daily.
5. Do you have references? Put together a reference list within your blog of jobs you have done and include the links and if possible testimonials of your clients.
6. Interact with your blog readers and commenters and comment back.
7. Work on it to get your Alexa rank under 100k, with a quick growing ratio!
Alexa Rank Check
8. Build back links, the more the better. A growing number of back links can help you to gain a better Google rank on the long term.
9. Implement social buttons like these on the top of this post.
10. If you want the code and a how to implement these buttons, just contact me here!
For Advertisers
1. Check out if the blog really targets your audience.
2. How many RSS subscribers do this blog have? Write this information down.
3. Does this blog operate an email list? If yes subscribe to it and read the newsletter!
4. What is the article frequency, how many posts are written per week? Subscribe to the RSS feed.
5. Does this blog already have advertising or paid blog reviews’ from competitors displayed?
6. How many paid blog reviews has the blogger written in the past? Read those past posts.
7. Does the blogger interact with his blog commenter’s?
8. How is the Alexa rank of this blog? Take a closer look on the offered information’s on Alexa and write this information down.
9. Check how many link backs on Google the blog has and write this information down.
Google Back Link Check
10. Does the blog uses social buttons to spread the word about the articles?
These are most important points I have in mind for now! If you have further ideas and suggestions, please leave a comment below!
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