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The Secret How To Replace PPC Advertising
If you are like me you started out to market your website or blog through PPC advertising.
PPC is a nice source to generate qualified targeted traffic to your website or blog. PPC is a very costly source to get traffic also. Put cash into marketing is not an expense, it’s an investment and this is ok.
When you do PPC only for getting traffic without to capture leads and to follow up them, PPC can become a costly game for you without adequate results in revenue by the end of the day!
Do PPC ONLY when you have established a working lead generation and follow up process. Otherwise you are not INVESTING in your marketing; moreover you are burning your cash, without profitable results!
Some of you are saying now, ‘I need to establish my brand!’
My response is, ‘Which kind of brand, nobody knows you! You should better invest your efforts to reach your targeted audience a more holistic way, to generate quality leads and to convert those leads into profitable sales, unlike burn your cash into BRANDING experiments! You are not Coca Cola, Microsoft or Wal Mart …!’
Keep your eyes on the things directly in front of you. Attract interested visitors, generate leads and convert them to long term paying satisfied clients!
How To Replace PPC Advertising?
Easy! – Initialize a Viral Buzz avalanche!
Replace your PPC traffic through serious social media activities! Its long term, it’s cheap (FREE) and you get more out of the seed you have plant.
You will attract a steady growing stream of qualified interested people to your information and your offer.
You will safe a ton of PPC cash!
On how to do that the easy way, check out these post I have written:
Twitter Your Revenue Before Your Competitor Does!
Boost Your Business Trough Social Media
Social Media Marketing For Small Business
Unleash Your Viral Buzz Fury
Social Media – How To Get Free Traffic?
Part One Of 8 Powerful Ways For Your Inbound Marketing
Readmore great posts like this one, visit ‘Social Media Marketing‘.
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Do You Use Twitter’s Business Related Search Widget?
Twitter has launched a new live updating search widget to help their users and their businesses to profit more from it.
This new live updating search widget allows users to create a continuous real-time update box on a custom search topic. You can customize the look and feel to better match your brand and you can place it on your website or blog.
Read also my other two posts about twitter’s business value for your small business!
Social Media Marketing For Small Business
Twitter Your Revenue Before Your Competitor Does!
Here are some brands which profit greatly from twitter!
Dell, JetBlue, Teusner Wines, Current, Tasti D Lite, CoffeGroundz, Etsy, NAKEDPizza, American Apparel and Pepsi.
Provide real value with your tweets. Here are view examples of valuable info:
• Offer Twitter exclusive coupons or deals
• Take people behind the scenes of your company
• Post pictures from your offices, stores, warehouses, etc.
• Share sneak peeks of projects or events in development
Don’t spam your followers!
Here you can find twitter How-To’s
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Twitter Your Revenue Before Your Competitor Does!
Twitter can bring you enormous targeted traffic if you are focused on your niche and take it seriously.
When I started this blog I get the majority of my traffic from twitter. I’ve get about 10-15 visits in the beginning per day. I know 10-15 visits sounds not to much, but let’s do the math.
I have checked the keywords and the click price for them included in this blog through Google AdWords Tools and I have saved about $0.90 per click. Ten visitors daily and 300 visitors in one month would cost me about $ 270 on Google AdWords, for one month, for qualified targeted traffic!
Calculate this for one year with a growing ratio of only 10% per month! Yes, this can be HUGE…!
The twitter traffic I’ve got since I have setup this blog is now far more than $ 270 value in cash.
I suggest you should take twitter seriously and take action to build your community and your followers before your competitor does.
Did you hear about DELL has made one million dollars revenue through twitter?
Less altruistically, some businesses have discovered that Twitter is an effective way of communicating with consumers. Dell (NASDAQ: DELL) says Twitter has produced $1 million in revenue over the past year and a half through sale alerts. People who sign up to follow Dell on Twitter receive messages when discounted products are available the company’s Home Outlet Store. They can click over to purchase the product or forward the information to others. Source: venturebeat.com
Yes ok, you are not DELL, but imagine what kind of success you can build only through your action on twitter on the long term!? No excuses!!!
Your followers (your targeted audience) are interested in quality information. You need to offer it to them to make them intereseted and to keep them coming back.
Your twitter success will not appear over night! You need to be patient and keep a constant level of quality content to attract and to keep your targeted audience interested.
[UPDATE 11th of August 2009] Here is a nice source about Twitter apps I found at Youngentrepreneur.com to help your Small Business. Great Twitter Applications for Small Business.
Readmore great posts like this one, visit ‘Social Media Marketing‘.
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It’s All About Blogging And Your Opinion Counts
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Did Social Media Help Your Business?
I am curios, how did it help your business to be involved in social media?
Tell me about your success, your obstacles and your future goals.
Are you able to measure the success you have achieved by using the blogging and social media strategies?
How does your financial advantage looks like, did you made more sales, have you been able to increase customer satisfaction through customer interaction, how many loyal customers did you get since implementing your strategy? Do you save now tons of cash in online advertising on Google?
I am curios and my other readers are also. Please tell me and tell my other valuable readers and subscribers your story. Show your personal experiences how a powerful social media strategy can work if it is implemented seriously.
Write your experiences below in the comment section please! I appreciate it very much.
If you feel you have some more to say than I invite you to contact me and to submit your personal case study to me and will post and feature it in me next blog post. Thank you very much.
Readmore great posts like this one, visit ‘Social Media Marketing‘.
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Stay tuned and subscribe to my blog via RSS to get more great posts like this one. Your comments and ideas are welcome! Please leave them below in the comment section.
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