6 Reasons To Consider Blogvertising

The way consumers and businesses are shopping for products and services has changed did your marketing has changed as well?

The internet, as the primary source of information and research has become the number one hub for consumers and businesses to get that what they are looking for.

Today if you personally, or as a business, need a product or service, you go online hit your search term into Google and look what’s coming up.To the first five to ten results you will take a closer look to. And if you don’t find what you are looking for you will try it with a similar search term and so on.

Let’s take a closer look to the first five results which appear on the Google page after you have hit the search button.

Why do they appear on those top five places? Because they are relevant to your search term!

How did they become relevant for your search term? They have been rated in their relevancy for the back links they have related to the search term and some other smaller reasons.

Why and how did they get this large amount of back links? Maybe they have remarkable and fresh content on their website, or better they have a blog, or blog as a website.

You get back links when people find your content useful and link back to you. The more useful and remarkable content you have the more people will link back to you. So your relevancy grows.

“Did your marketing hase changed as well?”

Blogs and blog driven websites are increasing. More and more consumers and businesses research online for products, services and business partners.

There are more than 200 million blogs worldwide actually. This number is growing by 200k per day!

Why you should consider to include Blogvertising in your marketing plan:

1. Millions of niche blogs out there have a strong targeted audience of thousands of readers.
2. Blogs are a trusted information source and of high quality potential customers.
3. These blogs produce remarkable content on a daily basis.
4. A blog post set online, pings through ping services, social networks, simply through the whole World Wide Web.
5. These millions of blogs get thousands of back links each.
6. They are found on daily basis from millions of targeted, interested, and loyal blog readers and first time visitors also.

What does it mean for your marketing?

Focus on reach your targeted audience online with the help of blogvertising through text link ads, banner ads and paid reviews.

Become visible there where your clients and business partners of tomorrow research today!

Stay tuned and subscribe to my blog via RSS to get more great posts like this one. Your comments and ideas are welcome! Please leave them below in the comment section.

Check out my Best of articles here!

Tweet this article on Twitter!

   Send article as PDF   

Online Ad Spending for Q3 2009 Going Up

The Interactive Advertising Bureau (IAB) and PricewaterhouseCoopers (PwC) said the Q3 2009 Internet advertising spending goes up for 2%

Their announcement shows that online advertising goes much better than other ad sectors during the recession.

Compared to Q3 2008 the Internet ad spending hit about $5.5 billion was during the third quarter of 2009

PwC partner David Silverman said: “While all segments of the media industry have experienced declines, online advertising remains resilient and is once again showing signs of growth.”

U.S. Department of Commerce reported that consumers spent $34 billion online during the quarter of 2009. This is an increase of 4.5 % from Q2 and a 1.8 % increase over 2008 third quarter online sales.

Stay tuned and subscribe to my blog via RSS to get more great posts like this one. Your comments and ideas are welcome! Please leave them below in the comment section.

Check out my Best of articles here!

Tweet this article on Twitter!

   Send article as PDF   

4 Steps To Generate An Lead Avalanche From Social Media

To operate your business a successful way you need a constant stream of fresh leads. That’s a fact!

To make customers out of the leads you generate you need more than an automated follow up system. Today people have built some kind of shield against marketing messages, especially those which they have not requested! This also belongs to automated email follow up systems.

1. Build an audience and gain authority and trust:

Did you thought about it to position your lead generation process where your targeted audience is? Maybe on Facebook or LinkedIn or Twitter or your blog?

To interact in social media is a very important step to gain attention. To give valuable information away, without to try to sell anything helps you to gain authority and trust within you audience! This is where your lead generation begins! And you still have lead generation process installed.

Your targeted audience comes and visits your Facebook Fan Page, they visit your LinkedIn Group, your twitter messages and list and maybe comment on articles and info you post there. And you still have no lead generation process installed.

2. Create a valuable resource to give away:

When you have grown your audience in on Facebook Fan Page, LinkedIn Group, Twitter and your blog RSS Feed and Email subscription you begin to setup a lead generation process.

You can summarize the content you have created with the best articles and include some more of your expert and insider knowledge plus on each page of your content a minimum of three times the link to the product or service mentioned. Now you have produced a valuable resource which you can give away as a pdf in exchange for the business information of your target audience.

3. Install your lead generation process on Facebook Fan Page, LinkedIn Group, Twitter and your blog:

You write a summarized ‘Kick Off’ blog post about your new content resource which you have created. You make some screenshots, maybe of the synopsis and the cover and include them in your blog post as well. One picture says more than thousand words!

Produce a lead capture page which should include a web form with First and last name, Email Address, Business name, Phone # and customer time frame of purchase. Make all fields mandatory!

When this lead capture page is finished and you are happy with it, than clone it and give the cloned pages names, for example: facebookfan.htm, linkedingroup.htm, twitter.htm, blogleads.htm. I think you’ve got the picture.

Setup a thank you message within your favourite auto responder service which includes the resource pdf. to get it automatically delivered when a lead signs up. You can try out AWeber Systems.

Here you can learn more about lead capture pages.

4. The Kick Off:

Now, kick off your lead generation process on Facebook Fan Page, LinkedIn Group, Twitter and your blog by starting discussions!

-    Your Facebook Fan Page: Post your introduction text, your head line and the lead capture page link for your Facebook Fan Page (facebookfan.htm) and invite your fans to discuss this with you.

-    LinkedIn Group: Post your introduction text, your head line and the lead capture page link for your LinkedIn Group (linkedingroup.htm) and invite your fans to discuss this with you.

-   Your Twitter: Post your head line and the shrinked  lead capture page link for your  Twitter (twitter.htm) and invite your followers to discuss this with you.

-   Your Blog: Include your blog related lead capture page link (blogleads.htm) in your said blog post.

Now you have kicked off an avalanche and you will see results in a short time.

Contact those who want to be contacted immediately. With those who are still not ready to become customers, stay in touch with them.

Do not bother your leads with daily messages; it is enough to keep them updated once per week.

The above process takes time, but it is worth the time investment.

Be patient!

If you need help with your marketing and lead generation, I would be happy to help. Read more about me here.

See also:  Social Media Marketing

Stay tuned and subscribe to my blog via RSS to get more great posts like this one. Your comments and ideas are welcome! Please leave them below in the comment section.

Check out my Best of articles here!

Tweet this article on Twitter!

   Send article as PDF   

6 FREE Google Wave Benefits To Empower Your Business

Do you know Google Wave? You should think about to use it in your business because it is able to simplify your daily tasks. The best thing, it is free to use!

Google Wave BlogAdMonkey

What’s a Google Wave?

It’s a free online tool for your business related real time communication and collaboration. A conversation and a document can be a wave where people are able to discuss and work together using:

• Richly formatted text
• Videos
• Maps
• …and much more!

You as a participant are able to:

1. Reply anywhere in the message.
2. Edit the content.
3. Add participants at any point in the process.
4. You can playback and rewind the wave to see who said anything.

With Google Wave live transmission as you type you are able to…

… participants on a wave can have faster conversations.
… see edits and interact with extensions in real-time.

Here are 6 benefits to empower your business:

1. Organizing events
2. Group projects
3. Photo sharing
4. Meeting notes
5. Brainstorming
6. Interactive games

—

Stay tuned and subscribe to my blog via RSS to get more great posts like this one. Your comments and ideas are welcome! Please leave them below in the comment section.

Check out my Best of articles here!

Tweet this article on Twitter!

   Send article as PDF   

Steal Clients From Your Competitors?

Today I like to talk about on  ‘steal clients from your competitors’. In today’s time competition is a great word. Everybody try’s to get what the other has. Instead of to focus on to build his own vision, something new and innovative, and to make the way free for others to follow.

Some examples for companies who build something new and made the way for other to follow are: eBay, Twitter, Facebook, MySpace, Google and thousands more worldwide.

With their innovation they made the way for thousands of businesses to follow them, thousands new jobs, thousands realized dreams and hopes! They did not waste their time on competition. They made their own thing.

Instead of building something valuable and new, and to make the way free for others who follow, we are still caught in the competition game!

“Instead of worrying about what people say of you, why not spend time trying to accomplish something they will admire.”
Dale Carnegie

We are so busy to make our competitor look like much worst than we are, instead of to improve our self’s and to make us look much better than him. And this is a waste of time and resources!

“Dale Carnegie didn’t say anything bad about somebody but all the best he know about them.”

By the end of the day the client himself decides if he wants to choose you or any of your competitors.

I think that it is not fair, unethical and against the law to steal. Why do we differ fairness, ethic and law when it comes to business? Is to ‘steal’ clients from a competitor ok by making him look like much worst than you are?

When I was kid I have read these sentences, may be you have read them as well …

…

You shall not steal

You shall not bear false witness against your neighbour

You shall not covet anything that belongs to your neighbour

…

Sounds like the rules of civilization, fairness and ethics. What do you think?

“You are to become a creator, not a competitor; you are going to get what you want, but in such a way that when you get it every other man will have more than he has now. “
Wallace D. Wattles

There is enough for all and everybody out there. There is no reason to ‘steal’ anything from anybody!

Become a creator like eBay, Twitter, Facebook, MySpace, Google and thousand others who made the way free for other to follow.

Build your own vision; build something new valuable and innovative. Make the way free for others to follow you, and your definition of success will follow you also!

—

Stay tuned and subscribe to my blog via RSS to get more great posts like this one. Your comments and ideas are welcome! Please leave them below in the comment section.

Check out my Best of articles here!

Tweet this article on Twitter!

   Send article as PDF