Community Of Buyers For Your Business From Blippy

Who and what is Blippy?

Blippy is a service which is able to connect people around purchases they made. It publishes (with permission only) the customer purchases like the amount and location to his community. The community member can than read about these purchases and the experiences which had been made with these purchases.

Blippy has already signed partnerships with major vendors and it’s funded by man investors.

When Blippy begins to attract a larger user base and its community grows, this could be a valuable source for retailers who are looking for new customers and also to get a realtime inside scoop of recent trends.

Further info about Blippy:

• Twitter-esque Blippy asks, ‘What are you buying?’ – EagleTribune …
• Twitter-esque Blippy asks, ‘What are you buying …
• Blippy Shows The World Every Credit Card Purchase You Make
• peHUB » VCs Love Blippy, But Do Users?
• Economic Folk | Business News, Real Estate and Stock Market …

Let me know what you think and comment below. I’d love to hear from you.

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Loopt Your Business

Loopt is a location based social service which is also accessible on more than 100 mobile phones systems and connects users with their friends.

It’s visually displaying their availability and location and on a map. Loopt is is currently used by about 3 million people and the number is increasing as they expands to more cities

As a business you can tap into Loopt’s location data to offer targeted promotions.

Users can review and recommend of shops and restaurants. Furthermore they are able to find events of their interest in their area.

For Example: The New York based B.R. Guest restaurant chain is sending out messages special promotions and discounts to Loopt users located near f any of their restaurants.

As marketers you should explore the possibilities of interacting and promoting your businesses through Loopt and monitoring posts and user reviews.

Some references:

• Socialmedia » Why Facebook Won’t Buy Loopt
• Facebook Checks-In On Loopt
• Paul Chaney: Loopt Opts for Expert Reviews vs. Crowd-Sourced …
• Google Buzz Could Have Dominated Location. (And Snuck Up On …
• Mobile Content Bits: Tapulous’ Riddim Ribbon; Loopt Gets Local Ads …

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American Airlines Email Marketing The Wrong Way

Today I have read a blog post of David Meerman Scott how he has been approached by AA (American Airlines) online by email marketing.

To keep a long story short, they approached him the totally wrong way. They did not take into account his member status and nothing about his membership at all, even they had all the information needed to personalize this (opt in) email campaign down to the size of his shoes, theoretically. But they did not!

AA took the short and easy way and did not leverage the information they had from him an s valued long year customer.

Instead of this they pitched him with an unpersonal dump email and indirectly showed him that he is not valued by them.

Today you can segment customers with email systems out there which are able to personalize a campaign down to the size of your shoes.

I think they simply did not care that there are differences in email marketing. And to do it right, they have to have a deeper understanding what email marketing is and how to use it. This takes effort which they did not invested this time.

I am looking forward to read from their next attempt and I hope David Meerman Scott will post it as well.

I am also curious if AA monitors social media and blogs and if the next email campaign will reflect David’s blog post.

Let’s see what will happen.

Read the full article here: http://www.webinknow.com/2010/03/american-airlines-stupid-email-marketing-practices.html

Do you have similar experiences like this one with email marketing, simply tell me by commenting below.

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Abusive Apps Will Damage Your Credibility

Twitter is very popular and there are a lot of third party provider about 50,000 apps, which are out there and offer services to make your twitter live a little bit easier.

99.9% of the services which access our apps are trusted web services and can help us with our reputation because they help us to spread our content through the web.

But we have to take care to sort out the one who are careless with our permissions, even abusive and to name them so that anybody knows and is warned to register with them.

Here is a recent article what has happen with a good friend of mine from another-blogger.com

His twitter account has actually been abused from a twitter third party app provider.
Read his full article here:  Change Your Twitter Password And Save Your Reputation

Trust and reputation has become the most important asset online!

Therefore we all have to take big care about to whom we give our permission to access our online apps.

Also we have to take care of our online friends to help protect them, and if we see unusual behaviour to inform and to warn them that anybody is abusing their trusted name.

Do you actually monitor your most important assets, your trust and reputation?

Here are some free tools to do so:

One good service to help to protect your reputation and to monitor what’s going on is Google Alerts [http://www.google.com/alerts]; where you can set your name, your domain name and further keywords to be monitored and you get an email when one of the selected keywords is mentioned online.

Another great source is Google Blog Search [http://blogsearch.google.com/]; here you can type in your name, your domain name and further keywords to see what’s coming up.

Let me know what you think.

Did you experienced same issues with third party providers from twitter, just let me know by commenting on this entry?

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How to Get Started If Nobody Knows You?

Internet marketing is becoming a business mediator between business organizations and customers all over the world. Internet marketing is referred to as symbol for global marketing as well as Globalization.

Many companies are adopting Internet marketing because it is a place where you can meet the people who are interested in your products, gives an opportunity to learn more about their requirements and needs and improve feedback on your products. Thus it helps in developing your company brand image from nothing to something really important.

Main Activities required to get started if nobody knows you

Plan your strategies:
First step is to plan what are the various ways for introducing your products, where you will get your targeted customers, what will be the expected return on investment by applying a particular strategy, how to design your website i.e., whether it is for introducing your products or providing service or for both?

Identifying Marketing Strategies:
Next step is to plan the various strategies you are going to apply. These should be applied to reach your targets easily and so strategies should be clear and targets should be predetermined. One should identify the goals of Internet marketing you are trying to achieve either it is improving brand image if you are developing a company or getting recognized in your field if you are person trying to develop yourself.

Identifying Market:
Next step is to identify the market for your products. It is critical in the success of the products. Best way is to identify keyword niche for your products and start advertising in similar websites which are relevant for your website and products.

Make your website recognized in Search Engines:
Once you have developed your website, made it user friendly and developed sufficient infrastructure, then submit your website to all major search engines. This helps visitors to find your website very easily.

Submit your website in Social Communities:
Submit your website in Social Communities like LinkedIn, Facebook, Twitter. Create your own fanpage in face book, start your group in LinkedIn and start building followers in Twitter. Start social media marketing and find your success grow in.

Check ROI for your organization:
Though using social media networks is having cheaper budgets, it is better to calculate ROI for your marketing strategies and identifying the best marketing strategy. One should also indentify which is the marketing strategy that has created more awareness for public regarding your organization.

For more on how to get recognized in Internet and social media, go through the links given below:
Online marketing where to start
How to start marketing your online business on a shoestring budget
How to start your own advertising internet marketing online businesses for success in future

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