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4 Steps To Generate An Lead Avalanche From Social Media

Tuesday, November 24th, 2009 | Social Media Marketing | Dragan Mestrovic add_google_buzz_button();
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4 Steps To Generate An Lead Avalanche From Social Media

To operate your business a successful way you need a constant stream of fresh leads. That’s a fact!

business blogging, Facebook, Inbound Marketing, Lead Generation, Leads, LinkedIn, Small Business, Social Media, Twitter To make customers out of the leads you generate you need more than an automated follow up system. Today people have built some kind of shield against marketing messages, especially those which they have not requested! This also belongs to automated email follow up systems.

1. Build an audience and gain authority and trust:

Did you thought about it to position your lead generation process where your targeted audience is? Maybe on Facebook or LinkedIn or Twitter or your blog?

To interact in social media is a very important step to gain attention. To give valuable information away, without to try to sell anything helps you to gain authority and trust within you audience! This is where your lead generation begins! And you still have lead generation process installed.

Your targeted audience comes and visits your Facebook Fan Page, they visit your LinkedIn Group, your twitter messages and list and maybe comment on articles and info you post there. And you still have no lead generation process installed.

2. Create a valuable resource to give away:

When you have grown your audience in on Facebook Fan Page, LinkedIn Group, Twitter and your blog RSS Feed and Email subscription you begin to setup a lead generation process.

You can summarize the content you have created with the best articles and include some more of your expert and insider knowledge plus on each page of your content a minimum of three times the link to the product or service mentioned. Now you have produced a valuable resource which you can give away as a pdf in exchange for the business information of your target audience.

3. Install your lead generation process on Facebook Fan Page, LinkedIn Group, Twitter and your blog:

You write a summarized ‘Kick Off’ blog post about your new content resource which you have created. You make some screenshots, maybe of the synopsis and the cover and include them in your blog post as well. One picture says more than thousand words!

Produce a lead capture page which should include a web form with First and last name, Email Address, Business name, Phone # and customer time frame of purchase. Make all fields mandatory!

When this lead capture page is finished and you are happy with it, than clone it and give the cloned pages names, for example: facebookfan.htm, linkedingroup.htm, twitter.htm, blogleads.htm. I think you’ve got the picture.

Setup a thank you message within your favourite auto responder service which includes the resource pdf. to get it automatically delivered when a lead signs up. You can try out AWeber Systems.

Here you can learn more about lead capture pages.

4. The Kick Off:

Now, kick off your lead generation process on Facebook Fan Page, LinkedIn Group, Twitter and your blog by starting discussions!

- Your Facebook Fan Page: Post your introduction text, your head line and the lead capture page link for your Facebook Fan Page (facebookfan.htm) and invite your fans to discuss this with you.

- LinkedIn Group: Post your introduction text, your head line and the lead capture page link for your LinkedIn Group (linkedingroup.htm) and invite your fans to discuss this with you.

- Your Twitter: Post your head line and the shrinked lead capture page link for your Twitter (twitter.htm) and invite your followers to discuss this with you.

- Your Blog: Include your blog related lead capture page link (blogleads.htm) in your said blog post.

Now you have kicked off an avalanche and you will see results in a short time.

Contact those who want to be contacted immediately. With those who are still not ready to become customers, stay in touch with them.

Do not bother your leads with daily messages; it is enough to keep them updated once per week.

The above process takes time, but it is worth the time investment.

Be patient!

If you need help with your marketing and lead generation, I would be happy to help. Read more about me here.

See also: Social Media Marketing

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