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Part One Of 8 Powerful Ways For Your Inbound Marketing Part One
What’s Inbound Marketing and how to use it?
This is the beginning of a series on how to use inbound marketing especially with blogs, optimize them and achieve your business goals.
Inbound marketing is marketing focused on getting found by customers. This sense is related to relationship marketing and Seth Godin’s idea of permission marketing. David Meerman Scott recommends that marketers “publish their way in” for example via blogs, Podcast, Videos, Photos, Presentations, eBooks, News Releases, etc.
This is a massive contrast to outbound marketing where you used to have to “buy your way in” by paid advertisements.
Why to use inbound marketing?
Inbound marketing is cheap, creative, exciting, efficient and effective! It may save you up to 80% budget and up to 50% of your time.
With blogs, podcasts, videos, photos, presentations, eBooks, news releases you have a great and creative way to use powerful tools. Most of these tools are free. You can make them work for you very easily. Show your competencies as an expert, build your credibility and trust and attract new clients.
In Part Two I will give you some more good reasons on why to use a blog to bring your credibility out to your clients. Stay tuned and subscribe to my blog via RSS to get more great posts like this one.
Your comments and ideas are welcome!
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