Viral marketing and viral advertising are two modern advertising strategies used by social networks and advertisers frequently for improving their brand awareness and achieve other marketing objectives.

Even though viral marketing is not appreciated by most of the people, many of them fell in to the trap by passing information which is viral. Viral marketing promotions can be of any form.

It can be as simple as an eBook, a video clip or a text message which is passed from one person to another in the way virus spreads. So viral marketing is the name given for the above type of advertising.

The goal of viral marketing is to identify individuals who have a high Social networking potential and spread an advertisement along with a viral message on these persons. People share this information and the message spreads to most of the people.

Viral marketing is like a lottery. It may not be successful always which is the reason for advertisers to choose alternative solutions like blogging and social media marketing for advertising.

How Viral Marketing Works!

Viral marketing is a compounding function that reaches a large number of audiences. It is the strategy of the marketer who does something and then a consumer tells five or ten people about it which spreads as those ten people share with few others and the new spreads throughout.

Its like a virus that spreads through out the population. Marketer work is to just start the viral marketing and he doesn’t needs to do anything else.

An example of good viral marketing is Mona Lisa. Viral marketing is completely different to word of mouth where marketer does something and consumer only limits it to their friends.

Generally people doesn’t like to increase viral marketing as they don’t want anything to become viral which makes advertisers think of other means of advertising like blogging and social media marketing.

Making of a great viral ad

A great viral ad is aimed at fans by ensuring a prominent character’s name which appears in the top of the page URL. For Example if you are a fan of Batman, seeing a Batman picture and good content would definitely attract you to go through the page. Even if you have knowledge of these marketing strategies, the campaigns reach a lot number of users with little information about batman and other information that is publicized.

Here are some resources:
blogs.com Ten popular viral marketing blogs
wilsonweb.com Six simple principles of viral marketing
blonnet.com why viral marketing fails

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