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4 Ways of Internet Marketing and Web Site Promotion

Dragan Mestrovic — Mon, 22 Mar 2010 11:12:47 +0000

4 Ways of Internet Marketing and Web Site Promotion

Internet has become a globalized tool which bought the whole world at one place. As the world has opened the doors for global markets, different companies aim to provide their products and attract more customers for their business from any part of the world.

Internet Marketing Strategies play an important role in the success of any online business. Some of the best Internet Marketing Strategies are Email Marketing, Social Media Marketing and Blog Advertising. Identifying the best Internet Marketing Strategy is important for your business which provides rich value for your lead generation campaigns.

1. Marketing through Internet

Internet marketing includes email marketing, social media marketing, marketing through website etc. Among all these each strategy has its own importance. Email marketing helps in making update regarding your products and services for your business.

Email marketing helps in promoting new products by simply mailing the details regarding the products to the customers and also helpful in maintaining relationship with the customers. Email marketing helps in generating leads so easily and is treated as the best Internet Marketing Strategy for generating leads from your lead generation campaigns.

2. Marketing through social media networks

Social Media Marketing is another powerful Internet Marketing Strategy that can attract more customers for your business. Social media networking sites usually have millions of users and hence you can easily find and make customers for your products easily. For this you should first build relationship and then attract the people towards your product.

Hence social media marketing campaigns are attracting many business organizations and even people are able to find out the product as of their interest and even the companies are listening to them and hence can design a product according to their needs.

3. Website Redesign

Creating the website for your own organization and by providing the detailed information regarding products, services and also working environment will not only attract the customer s but also increases the brand image of your organization.

Attracting the customers by providing various lead generation techniques such as providing offers, discounts and other promotion tools will attract more customers for your business. This comes under one type of promotion for your website.

Whereas the other type of website promotion is writing good content in your website which are related to your products keyword niche and which are generally useful and interested to many of the people, linking e-books, making the website found easily through following various search engine optimization techniques and also by advertising the products through various attractive ads etc comes under one type of promotion.

4. Monitoring is essential for your Internet marketing strategies

Of all this you also have to check whether the Internet marketing strategies followed by you are creating more customers and generating quality leads. Lead generation for your lead generation campaigns and marketing campaigns should be properly tracked and documented so that they can be used easily during their requirements.

Lead Tracking is necessary and mandatory step for getting success in social media and Internet. If your website design doesn’t have a proper lead tracking system, you are missing potential customers for your business.

Further resources:

Let me know what you think and comment below. I’d love to hear from you.

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Community Of Buyers For Your Business From Blippy

Dragan Mestrovic — Thu, 11 Mar 2010 19:34:11 +0000

Community Of Buyers For Your Business From Blippy

Who and what is Blippy?

Blippy is a service which is able to connect people around purchases they made. It publishes (with permission only) the customer purchases like the amount and location to his community. The community member can than read about these purchases and the experiences which had been made with these purchases.

Blippy has already signed partnerships with major vendors and it’s funded by man investors.

When Blippy begins to attract a larger user base and its community grows, this could be a valuable source for retailers who are looking for new customers and also to get a realtime inside scoop of recent trends.

Further info about Blippy:

Let me know what you think and comment below. I’d love to hear from you.

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Loopt Your Business

Dragan Mestrovic — Tue, 09 Mar 2010 19:49:21 +0000

Loopt Your Business

Loopt is a location based social service which is also accessible on more than 100 mobile phones systems and connects users with their friends.

It’s visually displaying their availability and location and on a map. Loopt is is currently used by about 3 million people and the number is increasing as they expands to more cities

As a business you can tap into Loopt’s location data to offer targeted promotions.

Users can review and recommend of shops and restaurants. Furthermore they are able to find events of their interest in their area.

For Example: The New York based B.R. Guest restaurant chain is sending out messages special promotions and discounts to Loopt users located near f any of their restaurants.

As marketers you should explore the possibilities of interacting and promoting your businesses through Loopt and monitoring posts and user reviews.

Some references:

Let me know what you think and comment below. I’d love to hear from you.

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American Airlines Email Marketing The Wrong Way

Dragan Mestrovic — Fri, 05 Mar 2010 16:27:42 +0000

American Airlines Email Marketing The Wrong Way

Today I have read a blog post of David Meerman Scott how he has been approached by AA (American Airlines) online by email marketing.

To keep a long story short, they approached him the totally wrong way. They did not take into account his member status and nothing about his membership at all, even they had all the information needed to personalize this (opt in) email campaign down to the size of his shoes, theoretically. But they did not!

AA took the short and easy way and did not leverage the information they had from him an s valued long year customer.

Instead of this they pitched him with an unpersonal dump email and indirectly showed him that he is not valued by them.

Today you can segment customers with email systems out there which are able to personalize a campaign down to the size of your shoes.

I think they simply did not care that there are differences in email marketing. And to do it right, they have to have a deeper understanding what email marketing is and how to use it. This takes effort which they did not invested this time.

I am looking forward to read from their next attempt and I hope David Meerman Scott will post it as well.

I am also curious if AA monitors social media and blogs and if the next email campaign will reflect David’s blog post.

Let’s see what will happen.

Read the full article here: http://www.webinknow.com/2010/03/american-airlines-stupid-email-marketing-practices.html

Do you have similar experiences like this one with email marketing, simply tell me by commenting below.

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Abusive Apps Will Damage Your Credibility

Dragan Mestrovic — Wed, 03 Mar 2010 20:00:15 +0000

Abusive Apps Will Damage Your Credibility

Twitter is very popular and there are a lot of third party provider about 50,000 apps, which are out there and offer services to make your twitter live a little bit easier.

99.9% of the services which access our apps are trusted web services and can help us with our reputation because they help us to spread our content through the web.

But we have to take care to sort out the one who are careless with our permissions, even abusive and to name them so that anybody knows and is warned to register with them.

Here is a recent article what has happen with a good friend of mine from another-blogger.com

His twitter account has actually been abused from a twitter third party app provider.
Read his full article here: Change Your Twitter Password And Save Your Reputation

Trust and reputation has become the most important asset online!

Therefore we all have to take big care about to whom we give our permission to access our online apps.

Also we have to take care of our online friends to help protect them, and if we see unusual behaviour to inform and to warn them that anybody is abusing their trusted name.

Do you actually monitor your most important assets, your trust and reputation?

Here are some free tools to do so:

One good service to help to protect your reputation and to monitor what’s going on is Google Alerts [http://www.google.com/alerts]; where you can set your name, your domain name and further keywords to be monitored and you get an email when one of the selected keywords is mentioned online.

Another great source is Google Blog Search [http://blogsearch.google.com/]; here you can type in your name, your domain name and further keywords to see what’s coming up.

Let me know what you think.

Did you experienced same issues with third party providers from twitter, just let me know by commenting on this entry?

Did You Start Your Grog Yet?

Dragan Mestrovic — Wed, 24 Feb 2010 21:16:13 +0000

Did You Start Your Grog Yet?

A new service has appeared out there which wants to help you to Crowd source Your Content.

Grogger: Grogger enables you to publishing your blog content through Grogs–”group blogs” and enables you to crowd source their content.

One of the most interesting features is the ability to ‘Absorb All Your Topic’s Content’ means you can import content from your blog, Twitter or any of your RSS feeds. You can include your RSS feeds and make it an autopilot. One more place where can get seen, for free.

Moreover Grogger helps you to transform your users to publishers with easy to use publishing tools. Users can contribute and interact with you and each other. This can give your blog exposure an additional powerful boost on the web.

With Grogger you can boost your users’ engagement and publish the best content of your contributors and increase the quality and quantity of your content.

Actually Grogger is in public alpha. When you try to register you get an info that you will be emailed when more seats become available. Go for it and be an early bird, its useful and its free, so give it a try.

Let me know what you think and comment below. I’d love to hear from you.

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One Week With Google Buzz Now

Dragan Mestrovic — Tue, 23 Feb 2010 20:07:37 +0000

One Week With Google Buzz Now

For now I am about one week in Google Buzz and like some other people I don’t think that Google Buzz goes to overtake Twitter for now. Moreover I think Google Buzz will complement the social media world in a great maybe different way.

When you have accustomed that Google Buzz is making your Gmail account a little bit messy and learned to handle it than it can become a nice place to make new friends.

I hope Google will implement some administration features in the near future to make it an easier to filter and administer messages, etc…

And an old friend named SPAM appeared very quickly on Google Buzz. I have unfriend them and now I got more good buzzes into my account.

In my opinion Google Buzz is a nice tool, no Twitter replacement for now but we will see what the future brings.

I am personally very excited about it because it opens a new channel to make connections, spread information and I am curious what Google further steps are in social media?!

8 Tips To Get FREE Traffic For New Website

Dragan Mestrovic — Mon, 22 Feb 2010 14:39:15 +0000

8 Tips To Get FREE Traffic For New Website

In the last days I was on some forums for entrepreneurs and I discovered a repeating question: How can I drive traffic to my new business and website?

When the website link was included in the forum post I visited the said website and went through to see how it looks like, does it has a blog, Meta Tags, Keywords, etc. Some of them had no blog; some had no Meta Tags or Keywords of great advantage. Some had a hosted blog, mostly from Blogger.

What I can say is that if you like to drive traffic to you website you need to give the people a good reason to visit your website. Furthermore it can be helpful to be found where your targeted market and user base is around.

I have put together some points which you can do for free.

Have a self hosted blog. I recommend WordPress. It’s easy to use and free. Get yours here http://wordpress.org/
Pick a great WordPress theme, also for free. Here you can find thousands of themes: http://wordpress.org/extend/themes/
Install a tweet Plugin into your WordPress blog, so Twitter users can tweet your posts.
Connect your blog with Twitter. There for you can get various Plugin for WordPress also for free. http://wordpress.org/extend/plugins/
Choose your Keywords and Mate tags. Use Keyword phrases of three to four words, you can check popular Keyword phrases here https://adwords.google.com/select/KeywordToolExternal Write a short and easy remind able description, include your phrases as well.
Connect your twitter with your facebook. The posts which you publish in your WordPress blog will be pinged to twitter and twitter pings them to facebook.
Build and engage your twitter followers and your facebook friends. Step into 2way communication. Don’t just broadcast!
Post remarkable content frequently. Start with 2-3 post per week and increase the number step by step. Write about the things which your audience is interested in.

Let me know what you think and comment below. I’d love to hear from you.

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Traffic Through Facebook, Paid?

Dragan Mestrovic — Fri, 19 Feb 2010 00:44:48 +0000

Traffic Through Facebook, Paid?

For a blogger who start out with their blogging career it can be a good option to think about to setup a campaign on facebook.

I know it is not free to advertise on facebook but it can be a good and helpful opportunity to generate traffic to your blog to initially make it a little more popular.

The various segmentation options in facebook can help you to laser target your potential niche very successful and you do not need to bid the highest amount per click.

When you are actually thinking about to start blogging you should consider to setup a Godaddy account. Why? Not only to self host your blog (maybe free WordPress) hence to cash in possible $50 Google AdWords Coupon and a $50 Facebook Coupon, equals in $100 of FREE traffic.

When you set your daily budget right, maybe $5 per day and set your PPC price in a good level, about $0.50 – $0.65 than you can get up to 153 visitors, for free. Not bad for the beginning!?

Take care to activate the coupons only if you have finished setup your blog and have some articles included. I suggest having about a minimum of twenty articles before start to advertise.

Furthermore you could produce a ‘Best Of’’ three to six pages PDF, of your already written content and give it away for free.
It’s on you if you like to capture leads on this or if you put it online for free download.

Let me know what you think and comment below. I’d love to hear from you.

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How To Destroy Your Credibility

Dragan Mestrovic — Wed, 17 Feb 2010 23:41:40 +0000

How To Destroy Your Credibility

When I get followers from Twitter, new friends from Facebook and connections from LinkedIn than sometimes there are profiles with no picture or with a stock photo from a model for example.

When I get this invitations and contacts I ask myself why these folks do not show their own picture.

Don’t get me wrong, I don’t mean company logos. I only mean people who do not show their original photo.

I personally do not add requests without a photo or with an obviously faked photos.

I have one example: Before a couple of weeks I have commented on a discussion on LinkedIn where the person has offered financial services.

I think you agree with me that financial services are trust sensitive. The person had no photo with their profile. I have recommended to this person to add his photo.

The next day I got a message where he wrote to me that they will discuss internally to do this.

I was curious and went to the profile one day later to see if he has added a photo. And guess what, he didn’t.

I asked myself, what’s the reason to discuss to add a photo or not to a LinkedIn profile ? Further I asked myself how they want to build trust without to be authentic, means when they did not show who they are.

Would you do financial transaction with them?

I wouldn’t!

Social networking is also to build credibility and trust. And with faked or no personal photo the opposite of this can be achieved.

In these times where everybody has become visible online it is important to live your live every day online like your mother is watching, probably she is.

When engaging in social media there is a huge opportunity to get great connections but only if you are authentic, means show that you are yourself, and you will attract friends and connections which like you and the things you are doing.

To predict to be something other will not help to achieve any social media goals! This only will destroy trust and credibility!

Let me know what you think and comment below. I’d love to hear from you.

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BlogAdMonkey » Social Media Marketing

4 Ways of Internet Marketing and Web Site Promotion

4 Ways of Internet Marketing and Web Site Promotion

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Community Of Buyers For Your Business From Blippy

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American Airlines Email Marketing The Wrong Way

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Abusive Apps Will Damage Your Credibility

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