google buzz FTC Wants To Fine You $11,000 Per Post

FTC Wants To Fine You $11,000 Per Post

FTC Releases Revised Guidelines and you can be fined up to 11,000 per post for not disclosing when they receive payment or free products from a company they’re writing about.

Original Article (05/20): We’ve known for some time that the Federal Trade Commission (FTC) intends to start regulating blogs and social media with regards to word-of-mouth marketing (aka blogs and social media). An article from BusinessWeek this week looks at the FTC’s intentions to regulate advertisers who are paying bloggers to write glowing reviews (whether that be in the form of cash or free stuff).

penalty FTC Wants To Fine You $11,000 Per Post Easy Possible Solution TO Solve FTC Regulation
I think an easy solution to solve this and to avoid any penalties could be to mark every sponsored post as it is, as a  sponsored post!

Simply include a ‘This is a sponsored post form XXX Inc.’ and a description in your blog on a special page what does a sponsored post or advertisement mean and there will be no misunderstanding in the future and you can avoid penalties.

You can use this below:

Example for an explanation:

Sponsored Post

A sponsored post is a post on a website or blog which is paid for by an advertiser.

Your statement:

My Statement

  1. I acknowledge that each post marked with ‘sponsored post’ is a paid post on behalf of an advertiser!
  2. I acknowledge that each banner, text link, inline ad, etc. are paid advertisements on behalf of advertisers or affiliate banners!

Your Disclaimer:

Disclaimer

  1. My blog contains links to external websites over which I have no control.
  2. Therefore I can give you no guarantee for these foreign content.
  3. Responsible for the contents of the linked sides is always the respective owner or operator of such sites.
  4. The linked sites were checked at the time of linking for possible violations of law.
  5. Illegal contents were not apparent at the time of linking.
  6. A permanent control of the linked pages is unreasonable without concrete evidence of a violation.
  7. Upon notification of violations, I will remove such links immediately.

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