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The Interactive Advertising Bureau (IAB) and PricewaterhouseCoopers (PwC) said the Q3 2009 Internet advertising spending goes up for 2%
Their announcement shows that online advertising goes much better than other ad sectors during the recession.
Compared to Q3 2008 the Internet ad spending hit about $5.5 billion was during the third quarter of 2009
PwC partner David Silverman said: “While all segments of the media industry have experienced declines, online advertising remains resilient and is once again showing signs of growth.”
U.S. Department of Commerce reported that consumers spent $34 billion online during the quarter of 2009. This is an increase of 4.5 % from Q2 and a 1.8 % increase over 2008 third quarter online sales.
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