Leverage Your Business With Blogosphere Power?

Blogvertising is a great word of mouth tool and has become a powerful alternative to traditional advertising for early adopters.

There are several ways for advertisers to step into blogvertising to reach potential new buyers.

Banner adds on the blog

A banner ad is a form of online advertising. It entails embedding an advertisement into a web page. The intense is to attract traffic to a website. Banners are mostly made as images as gif, png and jpg. They also include effects ad sound.

You can buy add space on a blog which targets your potential buyers. This can be a great ad on for the below mentioned tactics as well.

Acquire a paid text link back to your website

A paid text link back, appears on the blog similar like Google Ads and stays there as long as you want. People like to click on text links which are written as classified ads. Text links are mostly short and ask the reader to take action. Also they are rated as a back link through search engines and many back links from PR (Page Rank) websites are able to increase your PR as well.

Let the blogger write a sponsored review about your product and your business

You simply ask a blogger to write about your product and services and negotiate a price for the paid review. This paid review should be enclosed on the end of the sponsored post. You can not and you should not even try to push the blogger to write in your personal interest. The blogger is free to write his personal opinion.

A sponsored blog post can help you to announce your products and services to your targeted audience.  The power of the blogosphere can help you to step into a two way conversation with your potential clients and massively to build traffic, links and valuable feedback for your business.

Checkout this related post as well

Further resources:

• BLOGVERTISING! cleaning up the blogroll.
• Blogvertising | Clearcode
• Blog Marketing (Blogvertising)
• 10 Ways To Check How Much To Charge Or Pay For Blogvertising
• Why The Future of Blogvertising Is Display Advertising 2.0

Let me know what you think and comment below. I’d love to hear from you.

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…does not come over night!

Blogging is a long term venture which can’t be seen on a timeframe of several days or month.

Most of the successful bloggers out there have invested years and a lot of work to achieve there positions in the blogging Olympic, guys like Darren Rowse, Chris Brogan, Robert Scoble and David Meerman Scott, only to mention some very important celebreties, people which I highly respect for there doing!

Nobody of them became successful overnight and could live from his blogging from day one!

Like Chris Brogan wrote in his book Trust Agents, you need to gain trust within the community, than the people will follow you.

And they also will trust the advertisements and the advertisers which advertise on your blog.

Also you should take care of your reputation and not include any advertising on your blog.

Think about it, your community trusts you and to gain such trust can take years, but to loose it only some seconds. So choose wisely which advertiser you do accepts to advertise on your hardly trust earned blog, your most valuable real estate on the web.

What kind of advertising to take on your blog? Good question!

I recommend accepting credible advertisers first, not the one who pays more!

Should you write sponsored/paid blog posts about products and services? Yes absolutely.

I know what you think right now … Booooohhh, You are selling your credibility!

No, not really!   Because you are free to write what you want even it is a sponsored/paid blog posts about a product or service from an advertiser.

You are free to express what you think, no matter what! That’s the beautiful thing. An advertiser pays you to write your honest opinion and my advice is to do so, be honest and fair!

Further Resources:

• Choose a Best Niche for Blogging Success
• The Surprising Old-School Secret to Blogging Success | Copyblogger
• 7 Tips for Profitable Niche Blogging
• blogging for profits – Niche Blogging – New Marketing Approach …
• SugarTone Sweet Business Blogging Contest

In this spirit happy blogging!

Let me know what you think and comment below. I’d love to hear from you.

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5 Ideas To Better Monetize Your Blog

Amazon affiliate program, Chitika with plugin for WP blog, Google Adsense
Sell your add space by your self (Pro amd Con), WP Advertising Manager Plugin, etc…

Bloggers are becoming powerful source of communication in Internet today. As result advertisers are looking for blogs which have good keyword niche and are interested in publishing ads in these blogs. So it is necessary for bloggers to appropriately select some good advertising strategies which provide huge revenue and help in monetizing their blogs.

While selecting these advertising strategies, as a blogger you should make sure that advertising should not be overstuffed and makes your blog  useful for your blog readers.

Some of the best advertising mechanisms which help you as a blogger to monetize your blog are given below

1. Amazon Affiliate Program:
This program helps bloggers to publish their ads in side bars and also relevant posts in their website. If you are having support of any good programmer or hosting support, you can request to integrate Amazon with your keywords. This helps in popping up of Amazon related products for keywords.

2. Chitika Plugin for word press blog:
Chitika plugin allows Chitika eMiniMall right into the body of the blog post. There is also a convenient buttons in the editor to customize keywords, colors etc which helps in making blog more attractive. To put a eMiniMall right into your blog’s blog post, there is now help of little button on the editor to help bloggers add and customize the eMiniMall for that particular post.

3. Google Adsense:
Bloggers can now earn money very easily by publishing Google ads through Adsense. Latest plug-ins and gadgets are available in market which helps in Integrating Google Adsense in bloggers posts. This increases more revenue for bloggers.

4. WP Advertising Manager Plugin:
Advertising Manager for WordPress is good plug-in which manages your Google Adsense and other ad network accounts. This also allows you to easily place the ads either within your WordPress blog posts or within your WordPress theme.

5. Sell your add space by your self:
One best option for bloggers who have deep expertise is to sell ads on their own. There are good websites in Internet which provides these options, but they need websites which have huge traffic and higher search engine rankings.

If you as a blogger are just thinking about revenue, than you can use above resources and if you are thinking of starting advertising on your own by gathering good writers for your websites, this is also good idea during long run. But it’s difficult to manage both and so good idea is to outsource advertising to professionals in the field and share good information through your blogs.

Let me know what you think and comment below. I’d love to hear from you.

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18 Blogging Thoughts From The Netherlands

BlogAdMonkey conducted an interview with Robbert van den Heuvel from Heuvel Marketing from the Netherlands.

Read here what Robbert van den Heuvel has to say about blogging and social media.

1. BlogAdMonkey: Tell me a little bit about your self, your background, where are you from, etc.

Robbert: I am Robbert van den Heuvel, born in 1971 and living in Nijmegen, together with my girlfriend Femke, who is a school teacher. We both like to travel and are regular visitors of the United States. While at home, I like to run 15K races and playing indoor soccer. Also I like to watch my favourite team PSV Eindhoven.

2. BlogAdMonkey: Let’s talk about your work. Please tell us about your business and your industry.

Robbert: I finished my Business Degree at the University of Groningen in 1996 and had a few jobs in sales and marketing after that. In 2008 I started my own company Heuvel Marketing, because I was tired of working for a big company. Also I couldn’t apply my interests and knowledge of online marketing in my job. My main interest is inbound marketing. My challenge is to reach my customers potential clients, without interrupting them.

3. BlogAdMonkey: What is your involvement in the international arena? What is your strategy to target markets abroad?

Robbert: I offer lead generation programs to international customers. I acquire my assignments via ELance.com. Currently I’m running a lead generation program for a Denver-based IT consultant. You can find his e-course on http://www.it-services-denver.com

4. BlogAdMonkey: How do you see the future of your industry?

Robbert: Inbound marketers, like us, have a very bright future as traditional marketing philosophies gradually will be exchanged by an inbound mindset. The main challenge is to stay ahead of the pack and keep offering innovative services.

5. BlogAdMonkey: Do you find that your industry has been hit by the down turn at all?

Robbert: As my company is relatively young and growing organically, I cannot make comparisons with the times before the credit crunch.

6. BlogAdMonkey: What was your reason to start blogging?

Robbert: I want to practice what I preach: I want to offer relevant content to my potential customers (small biz owners) and grow my following in an organic way.

7. BlogAdMonkey: How long do you blog?

Robbert: My company blog only started last summer and it’s getting a momentum bit by bit now.

8. BlogAdMonkey: What are the topics you blog about?

Robbert: All topics I blog about are written for small business owners, that are looking for innovative way to generate leads via internet, by getting found. So almost all blogposts are related to the inbound marketing philosophy from Halligan and Shah.

9. BlogAdMonkey: Which blogging platform do you use?

Robbert: I use a selfhosted version of WordPress

10. BlogAdMonkey: How do you promote your blog?

Robbert: I promote my blog in all my online activities (even more than my company website): Twitterfeeds, Linkedin-updates, business networking websites, e-mailsignature, my blog is connected to a few blogging “gathering websites”.

11. BlogAdMonkey: What is the post on your blog that has had the most traffic in the last 12 months?

Robbert: I wrote a post about how to write a white paper, with exteral links to a few helpful e-books.

12. BlogAdMonkey: Where did the traffic mainly come from?

Robbert: Mainly via Linkedin and organic traffic.

13. BlogAdMonkey: Did you do anything extra to market or promote this post or did it just happen organically?

Robbert: I used my normal routines.

14. BlogAdMonkey: What can we as bloggers learn from your success of this post?

Robbert: A post has to provide real value and deliver relevant content.

15. BlogAdMonkey: Any tips about doing business in your country? (Our readers are from all over the world). Any dos and don’ts?

Robbert: I think the dutch inbound marketing landscape is pretty under-developed. Main focus is on SEO, without caring too much about converting visitors from leads to customers. Dutch business owners are usually not too risky when it comes to rely on new techniques and are not very willing to change their marketing mindset in a radical way. I think we are lagging behind at least 3 years when it comes to online b2b marketing.

16. BlogAdMonkey: Now a few questions about another point of interest: What would you recommend to someone wishing to start a blog? blogging Any tips on “good blogging”?

Robbert: When you start a blog you’ll have to have a real focus on the audience you intend to write for. Also you need to publish in a regular pattern. So once every week or once every day, but don’t vary too much with intervals between posts.

17. BlogAdMonkey: What is the future of blogging according to you? What is at stake for companies and the business world?

Robbert: I am sure that companies that are willing to invest effort in their company blog, venetually will reap the rewards: a loyal audience, interaction with their potential customers and perceived thought leadership.

18.  BlogAdMonkey: we are focused on helping bloggers to monetize their blogs and to help advertisers to sustainable aWith BlogAdMonkeynd cost effective reach their targeted audience. Tell us your vision from outside the industry: what is your perception of content/ blog monetizing, blog ad networks, etc?

Robbert: I think it offers blog owners a nice opportunity to earn an extra buck. However they must be very thoughtful of keeping their credibility high enough by keeping to write relevant articles for their target audiences. When this is done in a proper and honest way, I’m convinced this is a bonus for
bloggers! http://heuvelmarketing.elance.com

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How To Make Your Blog Important For Advertisers

The best way to make you blog interesting for advertisers is to serve a targeted niche, have a large audience and steady growing traffic.

To predict that you have high traffic will not be enough! Every advertiser can check your traffic and your rank through Alexa for free.

Blogs and web site which have traffic of about one hundred visitors daily, rank between 90,000 and 120,000. And every advertiser who is savvy in this area knows this.

To help an advertiser to check your Alexa Rank you can put a free Alexa widget on you blog.

Advertisers will consider an advertisement on your blog when you have a significant number of daily visitors. There for a screenshot of your recent Google Analytics stats could be helpful to get advertisers as well.

Advertisers are looking out for blogs with a good Page Rank (PR). A minimum PR of 1 or better means the blog is important enough and many sites are linking in.
The higher the PR the more sites linking in and the better your chances as a blogger are to get paid advertising on your blog.

You can spread your blog content through Twitter, Facebook and LinkedIn for free and create your own community to grow your readership.

It is more helpful to produce good and remarkable content for your audience and grow your readership on a steady base.

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