BlogAdMonkey
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We help content creators such as bloggers, video bloggers, podcasters and webmasters find advertisers willing to sponsor specific content. Advertisers create opportunities that describe the content they are looking to promote. Bloggers then choose opportunities in their area of interest and get paid to blog about that chosen topic. Stay tuned subscribe to our RSS feed (right corner above)!
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6 Reasons To Consider Blogvertising
The way consumers and businesses are shopping for products and services has changed did your marketing has changed as well?
The internet, as the primary source of information and research has become the number one hub for consumers and businesses to get that what they are looking for.
Today if you personally, or as a business, need a product or service, you go online hit your search term into Google and look what’s coming up.To the first five to ten results you will take a closer look to. And if you don’t find what you are looking for you will try it with a similar search term and so on.
Let’s take a closer look to the first five results which appear on the Google page after you have hit the search button.
Why do they appear on those top five places? Because they are relevant to your search term!
How did they become relevant for your search term? They have been rated in their relevancy for the back links they have related to the search term and some other smaller reasons.
Why and how did they get this large amount of back links? Maybe they have remarkable and fresh content on their website, or better they have a blog, or blog as a website.
You get back links when people find your content useful and link back to you. The more useful and remarkable content you have the more people will link back to you. So your relevancy grows.
“Did your marketing hase changed as well?”
Blogs and blog driven websites are increasing. More and more consumers and businesses research online for products, services and business partners.
There are more than 200 million blogs worldwide actually. This number is growing by 200k per day!
Why you should consider to include Blogvertising in your marketing plan:
- Millions of niche blogs out there have a strong targeted audience of thousands of readers.
- Blogs are a trusted information source and of high quality potential customers.
- These blogs produce remarkable content on a daily basis.
- A blog post set online, pings through ping services, social networks, simply through the whole World Wide Web.
- These millions of blogs get thousands of back links each.
- They are found on daily basis from millions of targeted, interested, and loyal blog readers and first time visitors also.
What does it mean for your marketing?
Focus on reach your targeted audience online with the help of blogvertising through text link ads, banner ads and paid reviews.
Become visible there where your clients and business partners of tomorrow research today!
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Bad News for Bloggers – Online Ad Revenues Down in 2009
Barclays Media team has updated their advertising forecasts for all ad verticals of online media for 2009
The highest estimate is set for online search, which is expected to grow 20% in 2009.
For 2009 it is estimated for U.S. Internet advertising revenue to decrease from $28.3 billion to $25.1 billion. A 20% growth in Search, a 2% decline in Auctions and Other and 5% growth in Lead Generation & E-mail.
For you as a blogger-publisher it is important now to figure out which ad network suit your niche topic the best. To be sure you have choosen the right one for your topic, you have to test drive the actually existing ad networks one behind another.
Be aware to not take the results for granted!
Measure your results to ensure the ad network STILL delivers, which can change. If changes happen you have the information right on time and you can find another ad network which delivers the results you deserve. This process is ongoing! You need to measure, proof and again and again!
This means a lot more work to ensure that your advertising revenues stay on a profitable level.
Here are some Blog Ad Networks which you can test drive:
Obviously ad spending are going down for now, but for 2010 there is some sun shine after the rain!
For 2010 it is estimated that online advertising growth will reaccelerate to 12%, reaching $28.1 billion, based on 12% growth in Display, 15% in Search, 5% in Auctions and Other, and 6% in Lead Generation and E-Mail.
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Paid Posts – Do They Damage Your Credibility As A Blogger?
Just now I have read a blog post from Darren Rowse from Problogger.net. Darren Rowse is one of the most respected names out there in the blogsphere.
He had made a poll on how many of his readers have written paid posts.
The result was that 23% of ProBlogger readers have written paid posts. Which shows a massive shift from his poll in 2007?
In 2007 34% of his readers have committed to write paid posts. In this time many bloggers have experiment with paid posts as one potential income stream.
I think this also depends of the nature of the post which is required from the paying sponsor.
If you have the opportunity to test drive the product or service you have to write a paid review about it and you come to your honest opinion that this product or service can be valuable than I don’t see any issue to write a positive paid post about it.
It depends from you and your responsibility as a blogger on how you treat the ‘paid post’ income stream!
A. If you want to write your honest opinion and gain credibility or
B. If you only write what’s required and favoured by the paying sponsor.
I think with the first one (A.) you can build your credibility!
B. will damage not only the credibility of you as a blogger. More it will damage the credibility of all bloggers out there and could make blogging worthless in the long therm.
The consumer would not trust you and the blogosphere anymore!
Here is the full article of Darren Rowse in ProBlooger.net
Furthermore the FTC prepares to crack down on bloggers compensated for posts and plans to monitor blogs for claims, payments, etc. Read the full article here.
CONCLUSION: In the near future this makes specialized Blog Ad Networks more important for bloggers and advertisers where sponsored posts like videos, text ads and articles are labeled as a sponsored ads by defoult to avoid any confusion on consumers side.
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Rapid Growth for Mobile Advertising Market Expected
MarketResearch.com one of the world’s largest and continuously updated collection of market research has announced the addition of eMarketer’s new report “Mobile Advertising and Usage,” to their collection of Advertising & Marketing market reports.
As consumers embraced mobile technologies like never before, last year the channel began to catch up with its hype. 2009 may actually be the point when advertisers start shifting to include mobile.
The Mobile Advertising and Usage report analyzes the (finally) accelerating mobile opportunities opening up for both consumers and marketers.
The true turning point for the industry was the introduction of the smartphone, heightened by Apple’s iPhone launch in mid-2007. The development of third-generation (3G) mobile phones led to better connection speeds, Wi-Fi connectivity and the rise of mobile Internet browsing.
Another critical factor was pricing plans that took the mystery out of data usage and encouraged unlimited mobile content consumption.
In light of the heightened activity and interest, eMarketer forecasts that advertisers will spend $3.3 billion on mobile advertising in 2013, up from $648 million in 2008.
You can find the full MarketResearch.com report here.
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