Botnets KILL PPC and CPM Advertising Slowly

Before a couple of days I’ve read a blog post in Click Forensics blog about a ‘Bahama’ botnet linked to click-fraud surge.

This remembered me on the movie about pirates in the Caribbean see. These guys look like the same for me. I hope they know what happen to the most pirates! They have been arrested, condemned and hanged!

“A botnet is a cluster of hijacked computers. These botnet’s can not only drive traffic to a website, some of them are programmed to click the ads as well!”

This brought me to think about of the possible future or end of PPC and CPM based advertising.

When anybody can direct traffic though a botnet, which is also able to click on ads, so what’s your advertising worth? Maybe nothing!

The most people who advertise, lets say in Google AdWords they do this to promote their business. But when you promote your business and want to generate leads for example there are these criminals who steal your money by pretending qualified clicks.

It’s interesting to see what people do for money. They steal, they lie and they cheat!

These poor idiots still did not realize that they will not keep this money and they will die poor, maybe in prison!

I think in the near future more of such botnet’s will appear from jurisdictions offshore who even have no laws against this criminal activity and it’s time to think about new ways to advertise, without the risk to be ripped off.

A good way can be to advertise for flat fees, or sponsored reviews and social media marketing where no scammer can hide a long time.

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