American Airlines Email Marketing The Wrong Way

Today I have read a blog post of David Meerman Scott how he has been approached by AA (American Airlines) online by email marketing.

To keep a long story short, they approached him the totally wrong way. They did not take into account his member status and nothing about his membership at all, even they had all the information needed to personalize this (opt in) email campaign down to the size of his shoes, theoretically. But they did not!

AA took the short and easy way and did not leverage the information they had from him an s valued long year customer.

Instead of this they pitched him with an unpersonal dump email and indirectly showed him that he is not valued by them.

Today you can segment customers with email systems out there which are able to personalize a campaign down to the size of your shoes.

I think they simply did not care that there are differences in email marketing. And to do it right, they have to have a deeper understanding what email marketing is and how to use it. This takes effort which they did not invested this time.

I am looking forward to read from their next attempt and I hope David Meerman Scott will post it as well.

I am also curious if AA monitors social media and blogs and if the next email campaign will reflect David’s blog post.

Let’s see what will happen.

Read the full article here: http://www.webinknow.com/2010/03/american-airlines-stupid-email-marketing-practices.html

Do you have similar experiences like this one with email marketing, simply tell me by commenting below.

Tweet this article on Twitter.

   Send article as PDF   

Email Marketing For Your Online Business

Email marketing is one of the powerful and successful Internet marketing strategies for online business to develop a good relationship with the visitors of your website or blog and also to turn them into customers for your business products.

Now days with the emerging trends in the online business, Email marketing has gained phenomenal importance.

Email Marketing is a good way of communication with your customers who are interested in your products and provides good amount of profits for your online business or blog.

Email Marketing tips for your online business

Email marketing with good strategies pays you more than many other marketing strategies online. Many online marketing strategies have been outdated and Email marketing plays a vital role in retaining your customers for business. Given below are some good Email Marketing tips which are very much useful for your online business.

Preparing a proper mail list:

Prepare mailing list of your customers or visitors for your online business or affiliate website. It is advisable to make different mailing lists for different products if you have multiple businesses running online. Get your visitor contact information like Email, name etc. by creating good lead capture pages. This makes it easy for promoting your products and easily bringing new products for your business.

How to prepare a good list of potential customers:

This can be done by providing a service or product for free of cost in return for making him a customer of your product. Offering discount coupon or free eBook and getting their contact details for future correspondence is a good strategy to reach out for potential customers.

Good Email- Auto responder:

Having good Email auto responder makes business more efficient because it helps in maintaining good relationship with the customers. Mails sent by auto responder should approach customer in friendly manner and our customer service should promptly reply queries there after.

Building relationship on thrust brings more customers:

This is an essential requirement for your business to bring more customers to your business. Any business runs for a longer period when relationship with your customers is built under thrust. This can be achieved by providing good quality product and service for your customers which generally improves faith in customers and also increases the brand value of our company.

By providing timely service for your customers:

Any business through email marketing can gain importance only through by providing a good service to the customers. The service is like acting according to the needs, desires and queries in appropriate time.

Better not to prefer in purchasing Email lists:

It is better to prepare your own leads for purpose of marketing rather than searching for mailing lists which contains customers who may not be interested by your products. This strategy might make some people annoy as they have not provided their information. So the best way is to develop lead capture pages which allows us to get information and then provide good offers and discounts to retain our customers.

For more information visit the links below

Business and Email marketing for your profits

Life of your online business

Email Marketing and web design for your online business

Stay tuned and subscribe to my blog via RSS to get more great posts like this one. Your comments and ideas are welcome! Please leave them below in the comment section.

Check out my Best of articles here!

Tweet this article on Twitter!

   Send article as PDF