How To Destroy Your Credibility

When I get followers from Twitter, new friends from Facebook and connections from LinkedIn than sometimes there are profiles with no picture or with a stock photo from a model for example.

When I get this invitations and contacts I ask myself why these folks do not show their own picture.

Don’t get me wrong, I don’t mean company logos. I only mean people who do not show their original photo.

I personally do not add requests without a photo or with an obviously faked photos.

I have one example: Before a couple of weeks I have commented on a discussion on LinkedIn where the person has offered financial services.

I think you agree with me that financial services are trust sensitive. The person had no photo with their profile. I have recommended to this person to add his photo.

The next day I got a message where he wrote to me that they will discuss internally to do this.

I was curious and went to the profile one day later to see if he has added a photo. And guess what, he didn’t.

I asked myself, what’s the reason to discuss to add a photo or not to a LinkedIn profile ? Further I asked myself how they want to build trust without to be authentic, means when they did not show who they are.

Would you do financial transaction with them?

I wouldn’t!

Social networking is also to build credibility and trust. And with faked or no personal photo the opposite of this can be achieved.

In these times where everybody has become visible online it is important to live your live every day online like your mother is watching, probably she is.

When engaging in social media there is a huge opportunity to get great connections but only if you are authentic, means show that you are yourself, and you will attract friends and connections which like you and the things  you are doing.

To predict to be something other will not help to achieve any social media goals! This only will destroy trust and credibility!

Let me know what you think and comment below. I’d love to hear from you.

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Use Google Buzz NOW And Promote Your Content!

These days thousands of discussions appear online about the use of Google Buzz for marketing purposes.

I have included Google Buzz on my page the same day it was made public and I use Google Buzz to include my content like tweets, Flickr photos and video for now. We will see which features will be added in the near future which open further opportunities to spread your content through the web.

For me it looks like that this, what we actually see is only the top of the ice berg and the 70% is still under water and not visible at the moment.

Google’s interest in social media will drive the development and evolution of Google Buzz. There is doubt!

An important fact is the inclusion of social status updates into Google search results and their launch of social search and not forget to mention the Google Buzz on phone which can help to get better found online and mobile. All Gmail accounts have been updated automatically and all android phones as well.

Nobody should underestimate Google’s desire to position in social media. Social media means high quality user data for marketing and this means a lot of revenue potential.

I think this is one key point which drives the future of Google Buzz and also empowers your benefit to position you self, your products and your services where our potential customers are, directly in front of them, with the help of Google, at no cost!

Under this circumstances mentioned above I think you should step into Google Buzz to claim you position.

It is simple to do this!

1. Go to your Gmail account and setup your Google Profile
2. Add your favourite sites, RSS feeds etc….
3. Install this Google Buzz Button on your WordPress blog (this one which you can see below) to get your content Buzzed.
4. Activate Google Buzz.
5. Invite your friends, step into a 2way conversation and build your follower ship.

Happy buzzing!

Let me know what you think and comment below. I’d love to hear from you.

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How To Make Your Blog Important For Advertisers

The best way to make you blog interesting for advertisers is to serve a targeted niche, have a large audience and steady growing traffic.

To predict that you have high traffic will not be enough! Every advertiser can check your traffic and your rank through Alexa for free.

Blogs and web site which have traffic of about one hundred visitors daily, rank between 90,000 and 120,000. And every advertiser who is savvy in this area knows this.

To help an advertiser to check your Alexa Rank you can put a free Alexa widget on you blog.

Advertisers will consider an advertisement on your blog when you have a significant number of daily visitors. There for a screenshot of your recent Google Analytics stats could be helpful to get advertisers as well.

Advertisers are looking out for blogs with a good Page Rank (PR). A minimum PR of 1 or better means the blog is important enough and many sites are linking in.
The higher the PR the more sites linking in and the better your chances as a blogger are to get paid advertising on your blog.

You can spread your blog content through Twitter, Facebook and LinkedIn for free and create your own community to grow your readership.

It is more helpful to produce good and remarkable content for your audience and grow your readership on a steady base.

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The Social Web Has Exploded Last Year

Many people who have been following the social media since the 90s have become very sensitive to the exponential growth in usage of the sharing web.

The data within this app is based on a wide range of social media sources and sites. The social web has exploded in the last year and here are some of the key data points.

This brings a bride range of opportunities as well.

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HELP – How To Own My Blog Space On The Internet?

Before a couple of days I discovered this discussion topic within one of the LinkedIn groups I am a member of.

“In 2010 I have decided that I want to buy and own my blog space on the internet… great idea in theory but one slight issue… I HAVE NO CLUE WHAT I AM DOING!”

Here are the asked questions and my answers:

Q: Do I buy a web site or a blog (or is there a difference?

A: There is a great difference between blog based optimized marketing infrastructure and a web site.

Example: The blog content gets indexed much quicker than website content. There for ‘A blog as a website’ can be more effective. A blog as a website gives your customers and you the opportunity to get in touch by leaving comments, etc. See also the presentation below!

Q: Where do I go to buy a domain name and blog or site page?

A: Godaddy offers WordPress Blog hosting and domain name for $5 per month. The ‘Economy Plan’ should be ok for the beginning, find it here: http://www.godaddy.com/hosting/wordpress-hosting.aspx?ci=15005

Q: Is this something I can learn to do well on my own?

A: Yes. You have many great options to enhance a blog to act as great marketing hub for you. Here you can find more info about this.

Q: Would it be smarter to hire someone to do it for me?

A: In the long term it is better to learn this by your self. But if you want to shorten the learning curve and get quicker results you can also hire somebody to help you to get started and then step by step learn all of these skills when your web presence is up and running.

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