How TO LOOSE 2.0 If You Don’t Know Your Job!

Before a couple of month I was researching several services, because I want to learn which one suits my needs the best way. One of those services was a large and specialized hosting provider.

A business partner recommended them to me and told me that a server how I want them configured could cost about $1,600 to $1,900 per month, from this specialized hosting provider and I was curious and went to their homepage.

I took the time to watch the intro video where the CEO explained the business value, service, security, etc. which their customers can experience with them.

I liked what the CEO has stated in the video and I decided to go through the website to see what they have to offer to me.

During my study of the hosting packages a live chat window appeared and I was invited to take a live chat with a pre sales rep.

I thought by myself: ‘That’s pretty cool, looks like they take care of interested visitors and are prepared to convert them to clients!’

OK, I accepted the offer to the live chat and explained my project and the requirements. The pre sales rep answered my questions properly and we agreed that somebody of the sales department will contact me after the chat with a proposal for the pricing of the custom server and included services.

I’ve sent the chat transcript to my email and anticipated the direct contact from the sales rep and the promised proposal by email.

About two month later, I received an email from this hosting provider.

No, it was not the proposal! It was a marketing message to download a whitepaper about the good performance of the hosting services …

Yes, I know what you think: Where in the hell is the proposal?

This month I received a further email from this company! Again it was a whitepaper, but still no proposal!

Until today I did not received any proposal from this company!

I was directed to this company by ‘word of mouth’ from a business partner. No costs for them to acquire me as a lead and I was interested and willing to buy, to spent up to $1,900 per month!

Maybe they don’t want my business, maybe they don’t like me, and maybe they don’t know how to do business?

Whatever!

Would you do business with them or recommend them to your friends and business partners? I am pretty sure, I will not! For me as a potential client this is very bad experience!

Everybody is talking about how to reach the customer, with Social Media here and Inbound Marketing there … UuuAhhh … what a Buzz and nice sounding words!

Nobody asks what happen when I have addressed my message to them and the prospect is knocking on my door?

What are the steps to be done, to convert them from a prospect, to a lead to a paying customer? I think this process is pretty much underestimated!

CONCLUSION:

• No matter how you build your marketing,
• No matter where you do your marketing in Google AdWords, Social Media or even through telepathy,
• No matter if you do inbound or outbound marketing,

YOU WILL LOOSE THE GAME IF YOU DON’T KNOW HOW TO CONVERT LEADS INTO PAYING CUSTOMERS!

Setup a bullet proof lead and sales process within your business, or you will LOSE 2.0

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How To NOT Make Money With Your Blog!

Today I came back from a little weekend trip. I am looking through my Google alerts (and I’ve got a lot of them) to get some news and ideas to write a valuable blog post for you today.

By looking through the alerts I discovered many ‘How to make Money with Adsense’ and ‘How to become rich with your blog’ nonsense!

When you hit most of these sites you will be redirected to buy info products which ‘Teach’ YOU on how to become rich, over night doing nothing! How to become an ‘Internet Millionaire’ with a small investment of ONLY $97.00

OK, we all have been kids and we all have believed in fairy-tale. And yes I know it’s luring to become RICH by only invest $97.00 and doing nothing more.

There is only one hook! We are not kids anymore and there is no ‘Wondrously Money Making System’ to buy for $97.00 or so! You only make those scammers rich!

FREE Solution on how to make CASH online:
If you want to make cash with any online business you need TRAFFIC! This is the most essential point! No traffic, No sales! It is as simple as that!

To get traffic you need to acquire knowledge on how to reach your targeted audience, how to generate traffic from these targeted sources and practice this until you get the critical mass of traffic which helps you to produce your first sales!

You better should focus on learn internet marketing, traffic building, copywriting, lead generation and sales conversion. This will bring you closer to your goal to make cash online!

Your website or blog depends on what you are selling, products or services or you give away free information- content, needs to hit a critical mass to monetize it accurately.

In my opinion, you need to have to set a daily unique visits goal of about 3000 unique visitors per day to make good money out of it!

To learn how to generate targeted and sutstain traffic for free please check out my FREE articles here. You will find step by step how-to which you can use immediately and which will help you to get on track.

Twitter Your Revenue Before Your Competitor Does!

Boost Your Business Trough Social Media

Social Media Marketing For Small Business

Unleash Your Viral Buzz Fury

Social Media – How To Get Free Traffic?

Part One Of 8 Powerful Ways For Your Inbound Marketing

Read more great posts like this one, visit ‘Social Media Marketing‘ and ‘Blogging Tips‘.

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The Secret How To Replace PPC Advertising

If you are like me you started out to market your website or blog through PPC advertising.

PPC is a nice source to generate qualified targeted traffic to your website or blog. PPC is a very costly source to get traffic also. Put cash into marketing is not an expense, it’s an investment and this is ok.

When you do PPC only for getting traffic without to capture leads and to follow up them, PPC can become a costly game for you without adequate results in revenue by the end of the day!

Do PPC ONLY when you have established a working lead generation and follow up process. Otherwise you are not INVESTING in your marketing; moreover you are burning your cash, without profitable results!

Some of you are saying now, ‘I need to establish my brand!’

My response is, ‘Which kind of brand, nobody knows you! You should better invest your efforts to reach your targeted audience a more holistic way, to generate quality leads and to convert those leads into profitable sales, unlike burn your cash into BRANDING experiments! You are not Coca Cola, Microsoft or Wal Mart …!’

Keep your eyes on the things directly in front of you. Attract interested visitors, generate leads and convert them to long term paying satisfied clients!

How To Replace PPC Advertising?

Easy! – Initialize a Viral Buzz avalanche!

Replace your PPC traffic through serious social media activities! Its long term, it’s cheap (FREE) and you get more out of the seed you have plant.
You will attract a steady growing stream of qualified interested people to your information and your offer.

You will safe a ton of PPC cash!

On how to do that the easy way, check out these post I have written:

Twitter Your Revenue Before Your Competitor Does!

Boost Your Business Trough Social Media

Social Media Marketing For Small Business

Unleash Your Viral Buzz Fury

Social Media – How To Get Free Traffic?

Part One Of 8 Powerful Ways For Your Inbound Marketing

Readmore great posts like this one, visit ‘Social Media Marketing‘.

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Why And How To Setup A Lead Generation Process

Leads are the lifeblood of any business! With a steady stream of qualified and targeted leads you can build your business and without them you have NO business!

They are companies out there who offer services to you to generate leads for you and take up to $100 per lead. I think this is a lot and you should do this by your own.

When you do your own lead capture including a bonus product like a whitepaper you can do this in a more affordable way and you can set and monitor the quality level of your generated leads by your self. Here you can find more info about whitepapers.

Some businesses out there do the lead generation only when they run out on leads. This can result in more pressure to the sales force to convert these leads into sales. It results also in more pressure given to the potential client and can damage your credibility and your business. This is not the way!

Forward thinking businesses have set up a lead generation and made it an ongoing process. This gives them the advantage to track and follow up their leads without any pressure. These companies know that leads are important and a lead which is in the list can become a profitable client.

When you build your sales funnel and generate a steady stream of fresh interested leads you will convert a good percentage of them during the time.

Here are some great tips on how to setup your ongoing hands free lead generation:

1. Define your targeted clients.
2. Research which websites and topics they are interested in.
3. Build a goal sheet of the leads and conversion you are expecting to achieve.
4. Write a whitepaper; include valuable information for your clients, to give it away to the interested leads.
5. Register with Aweber.com and setup an auto responder with follow up messages. The first one can include the whitepaper as a PDF and a thank you message with your contact details.
6. Build a lead capture page, a so said Squeeze Page. Here you can read more about squeeze pages.  A squeeze page is very easy to produce!
7. Include an Awber.com form into your squeeze page. You need to capture First Name, Last Name and Email Address. If necessary you can request the phone number and more info as well within this form.
8. Go to Google AdWords and setup a CPM campaign, choose the websites which target your potential clients and take those who are 100k and more.
9. Write a minimum of four ads and place them into your campaign.
10. Set your daily budget.
11. Monitor your campaign and delete all those websites which have a conversion of less than 0,10% click with 1000 visits. Record all sites, visits, click conversion and spending you have deleted. Do this every Day.
12. Also monitor the perfomance of your ads. Take out the ads which do not perform.

Some places to setup further campaigns:

• Adbrite.com
• Business.com
• Allbusiness.com
• Facebook.com

When you setup further campaigns you should also name your squeeze pages to give you the ability to track the conversion which every ad network delivers.

For example:  http://www.yourdomain.com/lead_google.htm or http://www.yourdomain.com/lead_adbrite.htm

I think you’ve got the picture.

AWeber tracks the source of your leads. You can see who the sources are and how they perform.  During the time you can analyze which ad network suits your needs best.

Now when you have setup your lead generation process, you can expect a steady stream of interested leads which you can convert to profitable customers.

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Your comments and ideas are welcome!

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