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Tag: Lead Generation

Loopt Your Business


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Loopt Your Business

Loopt is a location based social service which is also accessible on more than 100 mobile phones systems and connects users with their friends.

Inbound Marketing, Internet Marketing, Lead Generation, location based social service, Loopt, Social MediaIt’s visually displaying their availability and location and on a map. Loopt is is currently used by about 3 million people and the number is increasing as they expands to more cities

As a business you can tap into Loopt’s location data to offer targeted promotions.

Users can review and recommend of shops and restaurants. Furthermore they are able to find events of their interest in their area.

For Example: The New York based B.R. Guest restaurant chain is sending out messages special promotions and discounts to Loopt users located near f any of their restaurants.

As marketers you should explore the possibilities of interacting and promoting your businesses through Loopt and monitoring posts and user reviews.

Some references:

Let me know what you think and comment below. I’d love to hear from you.

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American Airlines Email Marketing The Wrong Way


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American Airlines Email Marketing The Wrong Way

Today I have read a blog post of David Meerman Scott how he has been approached by AA (American Airlines) online by email marketing.

American Airlines, David Meerman Scott, Email Marketing, Internet Marketing, Lead Generation, Social MediaTo keep a long story short, they approached him the totally wrong way. They did not take into account his member status and nothing about his membership at all, even they had all the information needed to personalize this (opt in) email campaign down to the size of his shoes, theoretically. But they did not!

AA took the short and easy way and did not leverage the information they had from him an s valued long year customer.

Instead of this they pitched him with an unpersonal dump email and indirectly showed him that he is not valued by them.

Today you can segment customers with email systems out there which are able to personalize a campaign down to the size of your shoes.

I think they simply did not care that there are differences in email marketing. And to do it right, they have to have a deeper understanding what email marketing is and how to use it. This takes effort which they did not invested this time.

I am looking forward to read from their next attempt and I hope David Meerman Scott will post it as well.

I am also curious if AA monitors social media and blogs and if the next email campaign will reflect David’s blog post.

Let’s see what will happen.

Read the full article here: http://www.webinknow.com/2010/03/american-airlines-stupid-email-marketing-practices.html

Do you have similar experiences like this one with email marketing, simply tell me by commenting below.

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8 Tips To Get FREE Traffic For New Website


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8 Tips To Get FREE Traffic For New Website

Blog Traffic, Blogging, Blogging Tip, Boost SEO, business blogging, Facebook, Free traffic, Inbound Marketing, Internet MarketingIn the last days I was on some forums for entrepreneurs and I discovered a repeating question: How can I drive traffic to my new business and website?

When the website link was included in the forum post I visited the said website and went through to see how it looks like, does it has a blog, Meta Tags, Keywords, etc. Some of them had no blog; some had no Meta Tags or Keywords of great advantage. Some had a hosted blog, mostly from Blogger.

What I can say is that if you like to drive traffic to you website you need to give the people a good reason to visit your website. Furthermore it can be helpful to be found where your targeted market and user base is around.

I have put together some points which you can do for free.

  1. Have a self hosted blog. I recommend WordPress. It’s easy to use and free. Get yours here http://wordpress.org/
  2. Pick a great WordPress theme, also for free. Here you can find thousands of themes: http://wordpress.org/extend/themes/
  3. Install a tweet Plugin into your WordPress blog, so Twitter users can tweet your posts.
  4. Connect your blog with Twitter. There for you can get various Plugin for WordPress also for free. http://wordpress.org/extend/plugins/
  5. Choose your Keywords and Mate tags. Use Keyword phrases of three to four words, you can check popular Keyword phrases here https://adwords.google.com/select/KeywordToolExternal Write a short and easy remind able description, include your phrases as well.
  6. Connect your twitter with your facebook. The posts which you publish in your WordPress blog will be pinged to twitter and twitter pings them to facebook. ;-)
  7. Build and engage your twitter followers and your facebook friends. Step into 2way communication. Don’t just broadcast!
  8. Post remarkable content frequently. Start with 2-3 post per week and increase the number step by step. Write about the things which your audience is interested in.

Let me know what you think and comment below. I’d love to hear from you.

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Traffic Through Facebook, Paid?


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Traffic Through Facebook, Paid?

Blog Advertising, Blog Traffic, Facebook, Google AdWords, Inbound Marketing, Internet Marketing, Lead Generation, Social MediaFor a blogger who start out with their blogging career it can be a good option to think about to setup a campaign on facebook.

I know it is not free to advertise on facebook but it can be a good and helpful opportunity to generate traffic to your blog to initially make it a little more popular.

The various segmentation options in facebook can help you to laser target your potential niche very successful and you do not need to bid the highest amount per click.

When you are actually thinking about to start blogging you should consider to setup a Godaddy account. Why? Not only to self host your blog (maybe free WordPress) hence to cash in possible $50 Google AdWords Coupon and a $50 Facebook Coupon, equals in $100 of FREE traffic.

When you set your daily budget right, maybe $5 per day and set your PPC price in a good level, about $0.50 – $0.65 than you can get up to 153 visitors, for free. Not bad for the beginning!?

Take care to activate the coupons only if you have finished setup your blog and have some articles included. I suggest having about a minimum of twenty articles before start to advertise.

Furthermore you could produce a ‘Best Of’’ three to six pages PDF, of your already written content and give it away for free.
It’s on you if you like to capture leads on this or if you put it online for free download.

Let me know what you think and comment below. I’d love to hear from you.

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The Business Value of Twitter Lists


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The Business Value of Twitter Lists

traffic, ad network, internet marketing services, increase website traffic, blog advertising, cheap advertising, get paid to blog, blogging for money, paid bloggingTwitter lists is the latest feature of Twitter which allows organizing groups or lists of followers. Twitter allows lists of following groups and not following groups and this helps in identifying people whom you are following and who are not following you.

As Twitter is a social media networking site, it can be used as a platform for online business by introducing products.

This helps in attracting new customers for online business and increasing leads. But before doing this we have to get many followers to our page so that we can turn them to customers for our products.

This can be possible only through good content, honest reviews and opinions then only we get tweets as well as followers.

Benefits for preparing Twitter Lists

You can follow the list without actually following them: Twitter lists are available in the form of group streams and hence we can follow complete list but not individually and also we can also make a list of people for whom we don’t like to follow. Tweets can be added to the main stream by checking and listing them with out the format of repetition of tweets by same person.

Making lists public or private: We can make the lists private if we want that the other competitors of our business should not make them to know our followers and also even the members who follow the page cannot see the remaining followers. Only the owner of the page can see and if we like that the other twitter users can be benefited by our followers we can recommend other sites to visit. We can create lists of about 20 in the specific name of school or college list or family members list or company list etc each can consist of 500 members.

Adding or deleting followers on the list: Another feature is that we can add to the lists or remove from the groups of lists we are following and also we can add or delete the followers of our list. “Listed link” helps to know the groups we are following and also shows the people who are following our group.

Making a company list will make the business improved and also can provide customer service: By making a company list, the information shared by you will reach all the team leaders in your company who uses twitter and they also help in achieving targets for the organization. By providing this information on the website of the company helps customer to find the right person on time and can be benefited by the service. This helps in providing customer service for people in right time thus resulting in good customer feedback.

Prepare Industry list: By sharing information and resources regarding particular products of your industry makes one organization popular and can turn into the standard review brand which will make other twitter users within the same industry refer and improve the brand image of the company within the particular industry.

Likely, you can prepare lists of different specific names like list of experts of particular industry by referring them this will be an added attribute to boost up the business online and making a list of popular websites etc will also be beneficial.

Where does your twitter lists stand
How to use twitter follower lists
How to use twitter lists to monitor topics of interest

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