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We help content creators such as bloggers, video bloggers, podcasters and webmasters find advertisers willing to sponsor specific content. Advertisers create opportunities that describe the content they are looking to promote. Bloggers then choose opportunities in their area of interest and get paid to blog about that chosen topic. Stay tuned subscribe to our RSS feed (right corner above)!
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Leverage Your Business With Blogosphere Power?
Blogvertising = Blog Advertising is a way to address your targeted audience through a blog and a blogger who is writing about this topic.
Blogvertising is a great word of mouth tool and has become a powerful alternative to traditional advertising for early adopters.
There are several ways for advertisers to step into blogvertising to reach potential new buyers.
Banner adds on the blog
A banner ad is a form of online advertising. It entails embedding an advertisement into a web page. The intense is to attract traffic to a website. Banners are mostly made as images as gif, png and jpg. They also include effects ad sound.
You can buy add space on a blog which targets your potential buyers. This can be a great ad on for the below mentioned tactics as well.
Acquire a paid text link back to your website
A paid text link back, appears on the blog similar like Google Ads and stays there as long as you want. People like to click on text links which are written as classified ads. Text links are mostly short and ask the reader to take action. Also they are rated as a back link through search engines and many back links from PR (Page Rank) websites are able to increase your PR as well.
Let the blogger write a sponsored review about your product and your business
You simply ask a blogger to write about your product and services and negotiate a price for the paid review. This paid review should be enclosed on the end of the sponsored post. You can not and you should not even try to push the blogger to write in your personal interest. The blogger is free to write his personal opinion.
A sponsored blog post can help you to announce your products and services to your targeted audience. The power of the blogosphere can help you to step into a two way conversation with your potential clients and massively to build traffic, links and valuable feedback for your business.
Checkout this related post as well
Further resources:
- BLOGVERTISING! cleaning up the blogroll.
- Blogvertising | Clearcode
- Blog Marketing (Blogvertising)
- 10 Ways To Check How Much To Charge Or Pay For Blogvertising
- Why The Future of Blogvertising Is Display Advertising 2.0
Let me know what you think and comment below. I’d love to hear from you.
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4 Ways of Internet Marketing and Web Site Promotion
Internet has become a globalized tool which bought the whole world at one place. As the world has opened the doors for global markets, different companies aim to provide their products and attract more customers for their business from any part of the world.
Internet Marketing Strategies play an important role in the success of any online business. Some of the best Internet Marketing Strategies are Email Marketing, Social Media Marketing and Blog Advertising. Identifying the best Internet Marketing Strategy is important for your business which provides rich value for your lead generation campaigns.
1. Marketing through Internet
Internet marketing includes email marketing, social media marketing, marketing through website etc. Among all these each strategy has its own importance. Email marketing helps in making update regarding your products and services for your business.
Email marketing helps in promoting new products by simply mailing the details regarding the products to the customers and also helpful in maintaining relationship with the customers. Email marketing helps in generating leads so easily and is treated as the best Internet Marketing Strategy for generating leads from your lead generation campaigns.
2. Marketing through social media networks
Social Media Marketing is another powerful Internet Marketing Strategy that can attract more customers for your business. Social media networking sites usually have millions of users and hence you can easily find and make customers for your products easily. For this you should first build relationship and then attract the people towards your product.
Hence social media marketing campaigns are attracting many business organizations and even people are able to find out the product as of their interest and even the companies are listening to them and hence can design a product according to their needs.
3. Website Redesign
Creating the website for your own organization and by providing the detailed information regarding products, services and also working environment will not only attract the customer s but also increases the brand image of your organization.
Attracting the customers by providing various lead generation techniques such as providing offers, discounts and other promotion tools will attract more customers for your business. This comes under one type of promotion for your website.
Whereas the other type of website promotion is writing good content in your website which are related to your products keyword niche and which are generally useful and interested to many of the people, linking e-books, making the website found easily through following various search engine optimization techniques and also by advertising the products through various attractive ads etc comes under one type of promotion.
4. Monitoring is essential for your Internet marketing strategies
Of all this you also have to check whether the Internet marketing strategies followed by you are creating more customers and generating quality leads. Lead generation for your lead generation campaigns and marketing campaigns should be properly tracked and documented so that they can be used easily during their requirements.
Lead Tracking is necessary and mandatory step for getting success in social media and Internet. If your website design doesn’t have a proper lead tracking system, you are missing potential customers for your business.
Further resources:
- Five best ways to get free website promotion
- Effective website promotion techniques
- Direct promotion techniques
- Make Website Promotion Easier With Twitter Software | BlogSDN
- Local Business Website Promotion – How to Skyrocket Your Business …
Let me know what you think and comment below. I’d love to hear from you.
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Loopt Your Business
Loopt is a location based social service which is also accessible on more than 100 mobile phones systems and connects users with their friends.
It’s visually displaying their availability and location and on a map. Loopt is is currently used by about 3 million people and the number is increasing as they expands to more cities
As a business you can tap into Loopt’s location data to offer targeted promotions.
Users can review and recommend of shops and restaurants. Furthermore they are able to find events of their interest in their area.
For Example: The New York based B.R. Guest restaurant chain is sending out messages special promotions and discounts to Loopt users located near f any of their restaurants.
As marketers you should explore the possibilities of interacting and promoting your businesses through Loopt and monitoring posts and user reviews.
Some references:
- Socialmedia » Why Facebook Won’t Buy Loopt
- Facebook Checks-In On Loopt
- Paul Chaney: Loopt Opts for Expert Reviews vs. Crowd-Sourced …
- Google Buzz Could Have Dominated Location. (And Snuck Up On …
- Mobile Content Bits: Tapulous’ Riddim Ribbon; Loopt Gets Local Ads …
Let me know what you think and comment below. I’d love to hear from you.
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American Airlines Email Marketing The Wrong Way
Today I have read a blog post of David Meerman Scott how he has been approached by AA (American Airlines) online by email marketing.
To keep a long story short, they approached him the totally wrong way. They did not take into account his member status and nothing about his membership at all, even they had all the information needed to personalize this (opt in) email campaign down to the size of his shoes, theoretically. But they did not!
AA took the short and easy way and did not leverage the information they had from him an s valued long year customer.
Instead of this they pitched him with an unpersonal dump email and indirectly showed him that he is not valued by them.
Today you can segment customers with email systems out there which are able to personalize a campaign down to the size of your shoes.
I think they simply did not care that there are differences in email marketing. And to do it right, they have to have a deeper understanding what email marketing is and how to use it. This takes effort which they did not invested this time.
I am looking forward to read from their next attempt and I hope David Meerman Scott will post it as well.
I am also curious if AA monitors social media and blogs and if the next email campaign will reflect David’s blog post.
Let’s see what will happen.
Read the full article here: http://www.webinknow.com/2010/03/american-airlines-stupid-email-marketing-practices.html
Do you have similar experiences like this one with email marketing, simply tell me by commenting below.
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8 Tips To Get FREE Traffic For New Website
In the last days I was on some forums for entrepreneurs and I discovered a repeating question: How can I drive traffic to my new business and website?
When the website link was included in the forum post I visited the said website and went through to see how it looks like, does it has a blog, Meta Tags, Keywords, etc. Some of them had no blog; some had no Meta Tags or Keywords of great advantage. Some had a hosted blog, mostly from Blogger.
What I can say is that if you like to drive traffic to you website you need to give the people a good reason to visit your website. Furthermore it can be helpful to be found where your targeted market and user base is around.
I have put together some points which you can do for free.
- Have a self hosted blog. I recommend WordPress. It’s easy to use and free. Get yours here http://wordpress.org/
- Pick a great WordPress theme, also for free. Here you can find thousands of themes: http://wordpress.org/extend/themes/
- Install a tweet Plugin into your WordPress blog, so Twitter users can tweet your posts.
- Connect your blog with Twitter. There for you can get various Plugin for WordPress also for free. http://wordpress.org/extend/plugins/
- Choose your Keywords and Mate tags. Use Keyword phrases of three to four words, you can check popular Keyword phrases here https://adwords.google.com/select/KeywordToolExternal Write a short and easy remind able description, include your phrases as well.
- Connect your twitter with your facebook. The posts which you publish in your WordPress blog will be pinged to twitter and twitter pings them to facebook.
- Build and engage your twitter followers and your facebook friends. Step into 2way communication. Don’t just broadcast!
- Post remarkable content frequently. Start with 2-3 post per week and increase the number step by step. Write about the things which your audience is interested in.
Let me know what you think and comment below. I’d love to hear from you.
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