80%+ Of Twitter Accounts Inactive – Your Opportunity!

Twitter is one of the top most Social Community in Internet today. There are millions of twitter users from all around the world who use the services of twitter. Recent observations see that 80% of twitter accounts are inactive which brings strong point in the usage of these social communities. There are chances for developing your companies strong hold in twitter by participating actively in twitter.

In April there were comparisons of twitters where it was seen that 60% of users lost interest after registering to twitter and left their accounts dormant. These users don’t have an idea of the powerfulness of twitter and its success as one of the best social community for marketing and advertising.

Inspite of these facts, people who are using twitter started using it more effectively through various twitter tools that are in market. Even now it is possible to integrate twitter in latest mobile phones.

In fact, according to RJMetrics Twitters rate of churn is 80% and not 60% which was found by Nielsen in April. It is seen that 17% of Twitter accounts send a single tweet over the past month which brings into light about how more opportunities are available in twitter to prioritize your market chances.

But this brings into light many things. In early part of 2007, where twitter members were very less, they know the advantages of twitter and there used to be 70% of usage of twitter. But with its popularity, number of users of twitter increased and thereby leading to lesser usage of twitter as many don’t exactly know how to use it.

According to statistics of Twitter, there are around 75 million users of twitter worldwide. Around 51% of users base is from U.S 9% from Brazil 7% in U.K. Out of these 75 million users, number of users who are using twitter is around 10 to 15 million users. These users are strongly committed and use twitter effectively for their personal and business purposes.

As these accounts are mostly inactive, this has good amount of impact on increase in followers of twitter. But this is also an advantage for twitter users who are using twitter effectively to increase their twitter followers and improve their brand image in twitter.

Usage of twitter has fallen down drastically
Twitter activity at all time low
Twitter accounts inactive but core users more committed

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The Business Value of Twitter Lists

Twitter lists is the latest feature of Twitter which allows organizing groups or lists of followers. Twitter allows lists of following groups and not following groups and this helps in identifying people whom you are following and who are not following you.

As Twitter is a social media networking site, it can be used as a platform for online business by introducing products.

This helps in attracting new customers for online business and increasing leads. But before doing this we have to get many followers to our page so that we can turn them to customers for our products.

This can be possible only through good content, honest reviews and opinions then only we get tweets as well as followers.

Benefits for preparing Twitter Lists

You can follow the list without actually following them: Twitter lists are available in the form of group streams and hence we can follow complete list but not individually and also we can also make a list of people for whom we don’t like to follow. Tweets can be added to the main stream by checking and listing them with out the format of repetition of tweets by same person.

Making lists public or private: We can make the lists private if we want that the other competitors of our business should not make them to know our followers and also even the members who follow the page cannot see the remaining followers. Only the owner of the page can see and if we like that the other twitter users can be benefited by our followers we can recommend other sites to visit. We can create lists of about 20 in the specific name of school or college list or family members list or company list etc each can consist of 500 members.

Adding or deleting followers on the list: Another feature is that we can add to the lists or remove from the groups of lists we are following and also we can add or delete the followers of our list. “Listed link” helps to know the groups we are following and also shows the people who are following our group.

Making a company list will make the business improved and also can provide customer service: By making a company list, the information shared by you will reach all the team leaders in your company who uses twitter and they also help in achieving targets for the organization. By providing this information on the website of the company helps customer to find the right person on time and can be benefited by the service. This helps in providing customer service for people in right time thus resulting in good customer feedback.

Prepare Industry list: By sharing information and resources regarding particular products of your industry makes one organization popular and can turn into the standard review brand which will make other twitter users within the same industry refer and improve the brand image of the company within the particular industry.

Likely, you can prepare lists of different specific names like list of experts of particular industry by referring them this will be an added attribute to boost up the business online and making a list of popular websites etc will also be beneficial.

Where does your twitter lists stand
How to use twitter follower lists
How to use twitter lists to monitor topics of interest

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