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Word of Mouth is A Powerful Form of Online Advertising
Word of mouth is a recommendation to bring information from person to other person.
For example if you use the recommend or the tweet button below to tell your friends about this article, this is word of mouth as well.
Recommendations and opinions from friends posted by consumers online are still the most powerful form of online advertising.
The Nielsen Global Online Consumer Survey revealed that 90% of internet consumers worldwide trust recommendations from people they know, while 70% trust consumer opinions posted online.
Jonathan Carson, president of online, international, at the Nielsen Company, said: “The explosion in consumer generated media over the last couple of years — we are now tracking over 100m CGM sources — means consumers’ reliance on word of mouth in the decision-making process, either from people they know or online consumers they don’t, has increased significantly.”
Text ads on mobile phones (24%), online banner ads (33%), online video ads (37%) and ads in search engine results (41%) are the forms of advertising least likely to elicit a degree of trust.
Paid blog reviews are still a powerful way for brands to start the marketing buzz and address their targeted audience the most effective way.
See also my previous post ‘Unleash Your Viral Buzz Fury’
I am looking forward to a growth in ad spending in the future for niche blog advertising. This can result in growing revenues for niche topic blogs.
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